Email Marketing Trends that are Dominating the Inbox

Email marketing is outperforming all other digital marketing channels including search marketing, display advertising and social media marketing. Email remains the most effective channel for producing high ROIs, reaching new customers and retaining current customers, increasing customer engagement and maximizing sales. Email marketing today is much more advanced than it was years ago with personalization, automation and segmentation offering new ways to connect with consumers and increase the life cycle value of customers. Email marketing is constantly evolving so staying ahead of the trends and strategies that are driving email right now is critical to any email marketers success. In this article, we discuss the top email marketing trends that can help you increase your email opens, engagement and conversions.

User-Generated Content in Emails

Consumers are more willing to trust brands if they have positive reviews from other customers. Including user-generated content in your emails, like customer reviews, testimonials, or photos of customers using your products can help increase sales and convert shoppers into paying customers.

Hyper Personalization in Email Marketing

Personalization is a very hot trend in email marketing right now. Recent studies concluded that consumers are willing to share their personal information with brands in exchange for more personalized offerings. There are a variety of ways to include personalization in email campaigns but some of the top tactics include sending tailored promotions to targeted audience segments, recommending products or content based on audience preferences, and sending triggered emails based on shopper behavior.

Automating the Email Marketing Process

Automated email campaigns are a big trend in the email industry today. With the popularity of artificial intelligence, AI can now be incorporated into email campaigns to help automate the email process. Automation can be used to create a welcome series email campaign, send thank you emails, cross sell and upsell products, deliver emails based on important segmentation data and improve the sales funnel flow. It can also help optimize sending times, reduce ecommerce cart abandonment and create messaging that resonates with your audience. There are endless possibilities when it comes to designing relevant and timely experiences for your customers.

Optimizing for Mobile Platforms

Mobile optimization is increasingly important in the email marketing industry as the popularity of mobile email continues to boom. All email marketing messages need to be designed with mobile responsive design so they render correctly on both desktop and mobile devices. It is now more crucial than ever to ensure that your customers have the same positive email experience on any device they choose to use.

Featuring more Interactive Elements

Interactive marketing boosts email engagement and is growing more popular as email technology advances. Interactive elements in email can include using animated gifs, interactive product carousels, rollover effects, surveys, polls, gamification elements or allowing users to choose their design mode options. Interactive emails can help create an advanced user experience that engages your customer more.

If you want to improve your email marketing and stay ahead of the competition, think about ways you can incorporate these trends into your next email marketing campaigns or contact us for a comprehensive email marketing strategy at 1.888.805.3282. Learn more at

Essential KPIs in Email Marketing

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  1. Open Rates – Open rates are a good indicator of how interested your audience is in your email marketing message. The more people that are interested in your email content, the more opens you will receive. The open rate is also a good indicator to determine if your subject lines are motivating customers to open your message.

  2. Click Throughs – Click through rates are the best indicator to measure your engagement levels and are an accurate measurement of engagement success. When studying click through rates, it’s important to go beyond just tracking the amount of click throughs. You should also study which links are being clicked on, whether they are text-based links, graphic links, or buttons and where they are placed in the email.

  3. Email Deliverability Rates – Tracking your email deliverability rate is another great KPI to track. As an email marketer, you need to know how many emails are being delivered to your audience and making it to the inbox.

  4. Click to Open Rates – Click to Open Rate is the number of opens compared to click throughs. This metric will tell you how many people who opened the email clicked on a link, which is a great indicator of how your subject line and email content are working together.

  5. Email Conversions – This may be the most important KPI to track and it goes beyond just tracking sales and revenue. Depending on your goals, a conversion could be a sale, lead, event registration, subscription, demo registration, content download, community membership, etc.

If you’re not tracking these important KPIs and comparing your KPIs to what’s typical for your industry to have a benchmark, you won’t be able to improve your email marketing strategy. While most marketers analyze their campaigns from a holistic viewpoint, keeping track of each KPI will help you determine how well your email campaigns are performing so you can improve the success of your email campaigns.

Learn more about how eTargetMedia can help you improve your email marketing campaigns at:

Email Marketing Stats & Trends – The State of Email Marketing

eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at

The Top Stats and Trends from the Report:

  1. Email Marketing is Booming
    Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.
  2. Email Usage is Growing
    Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.
  3. Email Delivers the highest ROI
    Email drives an average ROI of $45 for every dollar spent, higher than any other channel.
  4. Top Marketing Channel by Effectiveness
    Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).
  5. Consumers are Willing to Share Behavioral Data
    90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.

Go to to download the full report

Why should small businesses try targeted email marketing? 

Targeted email marketing has been around for a long time, but many small business owners are still hesitant to try it. This type of email marketing can be an excellent way to generate leads and sales for your business. eTargetMedia shows how this strategy can help small enterprises to reach potential customers who wouldn’t usually find them on social media or in regular search engine results. For those who want an edge over their competition, targeted email marketing may be the solution. Here’s why: 

Targeted email marketing can help businesses reach a specific audience and create more awareness for their products. Not everyone will be interested in everything they offer, so it makes sense to only send campaigns about products and offers relevant to the target audience. 

Targeting cuts down on wasted resources. eTargetMedia helps clients effectively deliver personalized emails to those who will most likely buy their products or visit their store.   With targeting, the people on the segmented list will receive emails relevant to them or their needs. This means they’ll be more likely to open an email campaign and read through it before hitting “delete.”

The goal of sending emails to a specific group is to gain better responses from receivers.  This strategy also helps cut down on spam filters while increasing customer engagement. The more detailed and targeted emails are the better chance their audience will see them.  

eTargetMedia is the leader when it comes to ROI, delivering higher click-through rates and customer engagement for digital marketing campaigns. Read more about their wide range of services on this website.

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Top 5 Reasons Email MarketingCan Help Skyrocket Your ROI

The rapidly excelling world of digital marketing has delivered an overabundance of resources available to marketers today. From social media to SEO to video marketing and beyond, marketing choices are unlimited but just one category continues to outperform all other digital marketing methods year after year.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels. According to the DMA, every $1 spent on email marketing generates $44 in ROI and email offers the broadest and most targeted reach of all the marketing channels.

In this report, we share 5 reasons why email marketing can help you skyrocket your ROI and why you must use email marketing in your digital marketing strategy.

  1. Email Marketing Has the Largest and Most Targeted Reach

    There are over 4 billion email users worldwide and over 3 million emails are sent every second. More consumers use email than Facebook (2.85 billion) and Twitter (69.3 million) combined. Every active online user needs an email account as email is used to sign up for websites, place online orders, join social media sites, post reviews, verify accounts and more. In addition, email is used in both personal and professional lives. When it comes to connecting with customers and prospects, no other marketing channel has a larger reach than email. In addition, email offers the widest selection of targeting capabilities including demographic, psychographic, purchasing habits and lifestyle selects. Virtually every single person on the web can be reached through email so it’s no wonder why email has the potential to deliver the highest ROI of any marketing campaign.

  2. Email Marketing Drives Conversions

    Most marketers measure the results of their marketing campaigns based on conversions, whether it be from a sale, a lead, a sign up on a website or a membership. The ultimate goal for marketers is to turn prospects into paying customers and keep their current customers loyal to their brand. When it comes to conversions, there isn’t any medium more powerful than email. Over 4.2% of visitors from email marketing make a purchase as compared to 3% of visitors from search engines and 1.8% from social.

  3. Email Marketing Has the Highest Delivery Rate

    On average, 80% of targeted emails make it to the email inbox. Compare this to the 2% of social media users who see organic social media posts and you can see why email marketing delivers the greatest exposure and has the biggest potential to increase marketing ROI.

  4. Email Marketing Is the Preferred Communication Channel

    Over 82% of consumers have chosen email marketing as their preferred communication channel to receive promotional messages from brands. The majority of consumers welcome targeted and personalized email messages from their favorite companies, which gives email marketing a huge advantage in reaching customers on the platform of their choice. By reaching customers on their preferred platform, marketers can use email to drastically increase their ROI.

  5. Email Marketing Has the Highest Median ROI

    Email marketing has a median ROI of 145% according to the ANA/DMA Response Rate Report. Email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%) and social media (50%). Email allows marketers to hyper-target and segment their email communications and that relevance drives customers to open the mail, click-through, and make a purchase which increases the ROI of email marketing campaigns.

What makes up a successful email marketing campaign?

According to industry leader eTargetMedia, startups should invest in email marketing to introduce their businesses to potential customers because email produces the greatest ROI of all marketing channels. In addition, email marketing is affordable, produces measurable results and easier to implement than other marketing methods. 

One problem is that startups may not understand how to create a successful email marketing campaign.  eTargetMedia notes that business owners should learn the elements of successful email marketing campaigns, so they don’t waste valuable resources.  

On that note, here are the primary components of email marketing campaigns.

Email Marketing Plan

eTargetMedia notes that an email marketing campaign must plan every major detail before being implemented.  The plan should answer questions such as “What is the main objective of the campaign?”, “How long will the campaign run?”, “Who is our target audience?”, and “How will we reach the objective?”  

The answers to these questions should then serve as the content strategy.  It’s the marketing plan that keeps businesses on track with their email strategy.

Email Marketing Content

Engaging email marketing content is the selling factor of every email campaign. One of the most important elements of the email content is the subject line. Subject lines should entice the customer to open the email and will help make a successful campaign. Once the reader decides to open the email, the email content should be short and concise, personalized and should resonate with the email recipient. A strong email message will deliver a successful email marketing campaign.   

Email Marketing Data

The next important part of a campaign is the data.  When a company performs email marketing campaigns, it also generates useful data that can and should be used for future campaigns.  Data can come in many forms, including feedback, tracking data from clicked links, page visits, unsubscribes, spam reports, forwarded messages, and more.  

Through the analysis of data, companies can make data-driven decisions and use these to their advantage.

The Email CTA

eTargetMedia says any email marketing campaign wouldn’t be complete without a call-to-action or CTA.  CTAs can push a sale or encourage engagement and entice customers into taking action and staying engaged.  

eTargetMedia has a team of marketing experts that help clients select the best audience and connect to them with engaging and personalized email messages.  eTargetMedia’s proprietary database is comprised of practically every U.S. household and business.  To learn more about the many benefits of email marketing, click here.

eTargetMedia Announces Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Designation and the Company Introduced 3 New Email Marketing Lists

Harris Kreichman was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification for the third year in a row. The Certified ANA Marketing Professional program is a rigorous continuous education program that gives qualified and select marketing professionals an opportunity to learn more about important advertising and marketing topics and get certified once the CEU requirements are met. The Certified Association of National Advertisers (ANA) Marketing Professional program helps eTargetMedia to increase results on clients’ marketing campaigns by providing insight into best practices, market drivers, and campaign optimization techniques — from strategy to execution to campaign tracking.

eTargetMedia is well-known for our commitment to furthering our knowledge and experience in the industry as well as for offering the industry’s top performing email marketing database which includes highly accurate and superior transactional, lifestyle and purchasing behaviors of over 200 million consumers and 15 million business decision makers. We are continually adding new lists to our database to meet the changes in consumer demands. The 3 new lists that we recently introduced include Spa and Wellness Travelers, Suburban Family Homebuyers and Downsizing Empty Nesters.

The new email marketing lists include:

Spa and Wellness Travel
The Spa and Wellness Travelers file includes travelers who enjoy visiting spas and wellness retreats for their vacations. They book a variety of spa and wellness vacations around the world, including visiting the world’s top destination spas that offer complete spa services and wellness programs, yoga retreats, fitness retreats, healthy food retreats, spiritual healing retreats and more. These health-conscious individuals typically spend more than the average vacationer as they look at their wellness getaway as an investment in their health and well-being.

Suburban Family Homebuyers
The Suburban Family Homebuyers file is comprised of families who are eager to relocate from major metropolitan areas to the suburbs right outside the city. They are searching for the perfect suburban home for their family but still want the ease of traveling to the city. These suburban homebuyers are driven by the allure of a more family friendly lifestyle in the suburbs which often includes bigger houses, better schools, better recreation options, more family activities, less traffic, and an easier life in general.

Downsizing Empty Nesters
The Downsizing Empty Nesters file consists of couples who are selling their family homes to downsize, often times into a townhouse or condo after their adult children have left the home. These empty nesters no longer need a large house and are looking to downsize into a property which offers more community amenities and less home responsibility. Many of them are Baby Boomers who see opportunity in the current housing market to sell their family homes with a high profit, giving them the most equity in their home and providing them with a nice increase in savings for their future retirement.

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How can companies benefit from Targeted Email Marketing?

One of the biggest strengths of email marketing is its ability to connect companies and current or potential clients.  The ease of communication makes email marketing campaigns extremely effective and efficient, and it allows companies to understand their target market like never before.

eTargetMedia, one of the top email marketing companies in the world today, has helped businesses all over the country connect with their market, leading to successful email marketing campaigns.  The eTargetMedia teams knows all the essential factors needed to create and manage successful email marketing campaigns.

For example, the best email marketers know the significance of having a solid email list that includes segmentation and personalization options. Email marketers are also experts in determining the target market, through a number of tried-and-tested processes.  From gathering data about consumers to creating a persona for each buyer, marketing professionals are adept at coming up with consumer segments as the representation of an entire group, which is of course, the target market.

Through this, marketers can give companies a good idea of how to approach potential clients and come up with a plan for important aspects of email marketing such as an appealing email design.

eTargetMedia also emphasizes the fact that companies and marketers need to be flexible and willing to make adjustments if need be, especially given the fact that, even if there is a target market, the people that comprise them are still different and may need to be approached and communicated with differently. 

eTargetMedia has been in the industry for more than 25 years.  The company’s services cover the range of online and offline direct marketing, which includes targeted email lists, postal lists, email append, and creative services.  For more updates, subscribe to this blog.



Harris Kreichman Awarded 2021 Certified ANA Marketing Professional

Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification. This is the third year in a row that Harris and the eTargetMedia team have been awarded the Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program.

Harris was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification after completing the ANA’s demanding re-certification program that requires certification members to complete a variety of on-demand CEU training courses.

Harris completed the following CEU credits to earn the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification:

  • Cross Device Tracking Approaches
  • Advanced Attribution Certification Program
  • Implementing Measurement and Attribution in Your Organization
  • Measurement Techniques
  • The Who and What of Measurement and Attribution

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns.

By working with Harris Kreichman and eTargetMedia, brands are assured that they are working with a leader in the industry who is committed to offering their clients the highest quality email and digital marketing solutions.  

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eTargetMedia Announces New Travel, Grocery and Home Delivery Email Marketing Lists to Take Advantage of Current Consumer Shopping Trends

eTargetMedia launched 5 new email marketing lists to help marketers reach consumers who are currently shopping online for a variety of travel destinations, grocery related products and home delivery services that have become more popular in recent times. The new travel lists helps marketers target responsive families and individuals who are eager to travel again whether its booking an international getaway, visiting family they haven’t seen over the year or driving to local destinations for a safe, close to home trip. The new grocery and home delivery lists help marketers reach consumers who are adjusting to a digital lifestyle and now prefer to have their groceries, home essential items and other products delivered directly to their doorsteps.

The past year affected all aspects of life including work, travel, and the way consumers shop for products online. Many consumers were forced to go digital to purchase products online and this is a trend that will continue even as we get back to normal. Families and individuals are eager to travel again and are currently shopping for their next vacations. From ‘revenge trips’ to international destinations to local drive market destinations, travel marketers can take advantage of this increased interest in travel and use email marketing to reach their customers right now when they are shopping for travel. The new grocery and home delivery lists can help marketers target consumers who are shifting their purchasing habits online.

The new email marketing lists include:

  • Eager-to-Travel Families and Individuals
    The Eager-to-Travel Families and Individuals file includes both families and individuals who are actively booking travel right now, whether for near future trips or looking ahead to holiday travel and beyond. After taking a break from travel over the last year, they are ready to explore the world, visit family and friends they haven’t seen all year, or finally take that trip that was postponed. They are locking in the good deals that are being promoted now for current and future travel. These travel enthusiasts are extremely enthusiastic about the opportunity of traveling again after a long wait of postponing their travel plans. They are very ready to book now and are looking at a variety of domestic and international trips as well as flying to top destinations including island and beach getaways, national parks, city tours and more.
  • Summer Local Travel Families
    The Summer Local Travel Families file includes families who are currently planning their summer vacations to a variety of local destinations. These families are easing back into travel after a year of postponing their travel plans and are primarily looking at drive market destinations as safety is still a top concern to them. They are excited about their summer vacations but want to ensure that their families are safe during their travels. From local drive market destinations to amusement parks, national parks and the beaches, these travelers choose to stay close to home. They are looking for the ideal vacation that lets them have the freedom of getting away and enjoying their summer vacations with their families while still feeling secure that the hotels and attractions are keeping their guests safe.
  • Specialty Grocery Buyers
    The Specialty Grocery Buyers file includes a variety of savvy grocery shoppers who purchase specialty foods from both their local grocery stores and specialty online grocery shops. Tailor your grocery shopper audience by the types of specialty foods they most often purchase, including organic, health and wellness, locally-sourced, allergy conscious, gluten-free, vegan, ethnic, gourmet, seasonal and weight loss foods and supplements. The majority of these grocery shoppers consider themselves to be foodies and are willing to splurge on specialty grocery items that are fresher and healthier options, meet their specialty grocery needs, are locally homegrown, and often harder to find. The specialty grocery buyers seek out the finest natural and organic foods available. They often customize their menus based on the products the grocery stores are advertising for the week and enjoy trying new specialty items that they haven’t purchased before. In addition to specialty groceries, they purchase ready-made food, specialty health and beauty items, cleaning supplies and household items, specialty pet food, specialty baby food, beer and wine and more.
  • Home Grocery Delivery Enthusiasts
    The Home Grocery Delivery Enthusiasts file includes grocery shoppers who enjoy the convenience of ordering their groceries online and having them delivered directly to their homes. Many of these grocery shoppers started home grocery delivery to avoid crowds in the grocery store or started home grocery delivery as an alternative grocery shopping option during the country’s shutdowns. They continue to be sold on the ease, convenience and safety of ordering groceries online with same day and contactless delivery. With today’s busy lifestyles, getting to the grocery store can be challenging and with safety as a top priority of many consumers, home grocery delivery offers the perfect opportunity for these savvy online shoppers to order fresh groceries as well as other household essentials and have them delivered directly to their doors.
  • American Home Delivery Shoppers
    The American Home Delivery Shoppers file is comprised of consumers who enjoy shopping online and have products delivered to their homes on a regular basis, including food delivery, grocery delivery, pet food delivery, subscription box delivery, health and beauty products, prescriptions, vitamins and supplements, clothing, home furnishings and décor, technology, electronics and more. The majority of these shoppers are busy moms and working adults who enjoy the ease and convenience of home delivery, which saves them time from going to the store and allows them to order products from all over the country and around the world. Having products delivered directly to their homes gives these smart shoppers the time to spend on what really matters in their lives as well as the excitement of receiving new products delivered to them. In addition, it allows them to shop online to find the best prices and have the products delivered directly to their doorsteps. They order home delivery from department stores, specialty stores, warehouse clubs, e-commerce stores, as well as local businesses.