In general, small businesses don’t have huge budgets to invest in marketing campaigns so they need to be smarter about where they invest their advertising dollars. Of all the marketing strategies available today, email marketing remains king. It is the most targeted, cost-effective, and trackable marketing channel. Email marketing has the highest customer acquisition rates and email marketing also enhances the following business values, which are inextricable to growth:
Credibility is important for small businesses. Email marketing offers a business the opportunity to establish credibility among their clients since it is a conduit for sharing informative and useful content.
Strengthened relationships keep a small business alive and running. As email marketing establishes credibility, building relationships follows. eTargetMedia and its experts believe that having a strong brand is necessary to any business. Email marketing can enhance brand recognition toward the acquisition of new clients and the loyalty of current customers.
Email marketing usually represents a significant sales boost, as communication with customers easily turns clicks into purchases. Continuous outreach and heightened awareness keep a business in the minds of their clients. With relevant content in every email delivery, customers will be reminded that the business can meet their needs and wants.
Email marketing can reach people across all devices. According to eTargetMedia, almost two-thirds of all emails are read from a mobile device. This makes email marketing one of the greatest instruments of a business in expanding the company and boosting sales. Mobile technology is incredibly popular, and email marketing provides small businesses the opportunity to use it to their advantage.
eTargetMedia has been an industry leader for more than two decades. It has been recognized in the top 50 for Data Card Quality by Nextmark, ranking first in its category and garnering consistent positive reviews. For more updates on email marketing, visit this blog.