Key approaches when defining your business’ target market

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More than ever, targeting a niche audience distinguishes businesses from competitors. Target marketing is geared toward both building your company’s bottom line and making you a leader within a given niche. We’ve listed below some key strategies to grab a foothold in a niche or target market.

A regular industry e-newsletter is one approach. You can send this out on a quarterly or even bi-monthly basis to your prospects, sources of referrals, and clients. The newsletter must compile relevant and trendy articles and photos related to your business. Such a newsletter need not be put on paper but simply sent via email, as long as the contents link to the original sources. This sound strategy keeps your clients in the loop and shows that you’re up to date with developments in the industry.

In line with the creation of an e-newsletter, you’d want to make an industry blog. Aside from websites, blogs display your expertise and provide insights on FAQs and trends in the industry. Such appearance of authority improves your company’s value. You can push this idea more by creating social media pages. The idea is to allow potential clients to find both basic guides and expert opinions from you when they search online.

We likewise suggest joining and being active in industry associations. Most industries will have groups that help improve your clout and gain the attention of other players, as you position yourself to becoming a valuable contributor and resource person. This can be developed further by speaking at industry-related seminars and conferences, a great opportunity to showcase your company’s expertise and better distinguish it from others while forging relationships with other experts and possible referral sources.

eTargetMedia helps clients select the best audience and reach out to them with engaging and personalized email messages. The company’s proprietary database is comprised of practically every U.S. household and U.S. business. For more on eTargetMedia’s services, follow this Facebook page.

Sources:
https://www.feedough.com/target-market-definition-examples-strategies-analysis/
https://www.inc.com/guides/2010/06/defining-your-target-market.html
https://www.marketingdonut.co.uk/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market
Image source: mccabemarketing.ca

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

How can email marketing help boost a business?

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Any business, regardless of how small or how big, relies on marketing to inform people of its products or the services it provides.  However, not all businesses have the budget for a multimillion-dollar ad campaign or the resources to put up commercials or billboards. Business is all about making use of what you have effectively to create an opportunity. This is why email marketing works so well for businesses with limited marketing capabilities.

Email marketing can save you thousands of dollars compared to traditional marketing methods.  And since email marketing is direct marketing, your recipients are targeted and are precisely your profiled customers.

Email marketing also gives you the opportunity to customize the content you send to your clients or prospects.  You can send them information about your services, photos of your latest products, monthly newsletters, even discount coupons.  With this format, you are free to explore what approach you want to use with your customers.

This type of strategy also gives clients a chance for direct feedback.  Unlike ads which are usually one-way messages, email marketing allows those who receive your message to interact with you and your business by simply hitting the reply button.

Lastly, because almost everybody checks their emails regularly, you and your brand will always be relevant.  It also reflects your credibility and can easily entice recipients to do business with you.

eTargetMedia has been in the industry for more than20  years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than220 targeted verticals to choose from, and the most extensive database currently on the market. For more reads on email marketing,  visit this page.

Responsive email design: A quick guide to doing it right

Email campaigns today increasingly need to be designed with mobile users in mind. Mobile email has an open rate of consistently above 50 percent, so subscribers should be provided with the appropriate experience no matter what device they’re using. The mantra: design once, view appropriately anywhere. Here are some tips to come up with responsively designed emails.

Single-column layouts: These should be no wider than 500 to 600 pixels to be easier to read. With this setting, they can still fall apart but more gracefully at that. It’s also best to stick to a single column layout, which entails less shifting and moving around the content.

Font: At a minimum, use 13- or 14-pt font for the body text, as well as no smaller than 20-pt for the titles, to make the email readable on a tiny screen. Anything smaller will also be upscaled and could break the layout.

Links and buttons: Based on Apple guidelines, these should maintain a minimum target area of 44 x 44 pixels, as clouds of tiny links on touchscreen devices don’t really do much. Use big and tappable buttons instead of hyperlinks, especially when cluttered together.

Call to action and messaging: Place the most important CTA, or the most crucial information, above the fold. This term means the area where your most important content is readily available, without having someone scroll to find it. Keep messages concise.

Images: Use smaller, responsive ones, or those at 2x for retina screens, and ensure that they have alt tags in case a specific email client doesn’t load those images.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence, accompanying their solutions with ongoing support and services to sustain and enhance the clients’ marketing presence. For more on the company, click here.

eTargetMedia – Email Marketing Best Practices: Tips to Improve Your Email Campaigns

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In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.

As the primary driver of customer acquisition and retention, email marketing produces the highest ROI of all your marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing and according to the DMA, email marketers can expect an ROI of $44 per every dollar spent.

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Since email is such a powerful marketing tool, it is important to keep current on best practices so you can continually improve your email marketing campaigns. We’ve compiled some of our best email marketing practices to ensure you stay at the top of your email game.

KNOW YOUR AUDIENCE

Getting to know your audience is one of the most important things you can do to improve your email strategy. You should understand your audience beyond simple demographics and learn the ins and outs of your audience’s behavior so you can effectively personalize your email messages with the correct language, tone, and delivery that truly engages them.

MAKE YOUR DESIGN SHINE

Your email design should align with your overall brand strategy to achieve instant recognition from your email audience. An eye-catching email design with strong images, standout calls to action, and concise messaging are all effective elements in designs that shine.

USE STRONG CALLS TO ACTION (CTA)

The biggest goal of your email message should be to get your email recipient to click on your content. Featuring an actionable CTA is the biggest opportunity in your email to engage your audience and get them to respond to your offer. Build content around your CTA that inspires a click or action.

TRACK EMAIL ENGAGEMENT

Review your email engagement after each email send to evaluate the success of your campaign. Engagement metrics like opens, clicks, sales, sign ups, bounces and unsubscribes can give you valuable data about how your audience is responding to your emails. Use the engagement metrics to improve your email campaigns and increase your ROI on future campaigns.

POSITION YOUR CAMPAIGN FOR SUCCESS

Set yourself up for email success by reviewing your email to insure that all the important steps you need to consider before pressing send have been achieved. Important questions to ask yourself include:

– Did you customize your from line?
– Did you write a compelling subject line?
– Did you write a strong message and include engaging images?
– Did you include your company’s branding elements?
– Did you personalize your content?
– Did you include a strong call to action?

PERSONALIZE AND SEGMENT YOUR EMAIL MESSAGES

Your email marketing campaigns will experience higher engagement rates if you personalize and segment your messages to specific demographics, purchasing habits and psychographics that you know about your customers. The more you design your messages around your email recipient’s interests, the more likely you are to engage your customer or prospect.

DESIGN MOBILE RESPONSIVE EMAILS

Email messages opened on a mobile device have doubled over the past five years, according to Media Post, so it’s important to make sure your email marketing strategy is mobile friendly and that your email designs render correctly on all mobile email browsers as well as all desktop email clients.

TIME THE EMAIL RIGHT

Send your email out at the right time for your audience so you have the highest chance of email success. Sending emails out in the morning usually works best as most people check their email first thing in the morning. If your email is sent to a business audience, sending the email out during business hours on business days is optimal.

TEST YOUR CAMPAIGNS

It is important to A/B test every part of your email, from your subject line to your call to action. Test only one element at a time so you can truly track the changes in your campaign results. Test, analyze, optimize and repeat the process until you design the perfect email campaign.

Contact us to see how we can help you plan a successful email campaign. Call us at 888.805.3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com.

eTargetMedia – 8 Statistics that Prove Email Marketing is Alive and Growing

Email marketing has been around a long time and it’s success continues to grow year after year. According to the latest Email Statistics Report from the Radicati Group, people will send and receive 281 billion emails per day this year and 3.8 billion email users are expected worldwide by the end of the year. According to the DMA, more than 85% of US adults use email and 99% of those users use it everyday. Email is the preferred communication tool for both marketers and consumers with consumers stating that they prefer email for communicating with the brands that they do business with over all other marketing channels. Email marketing is evolving and email marketers will continue to see great performance and opportunities ahead of them. Here are our top 8 statistics that prove email marketing is alive and growing.

1 Email Marketing Delivers a Strong ROI According to a report by the DMA and Demand

Metric, email delivers a median ROI of 122%, which is more than four times higher than other marketing channels including social media at 28%, direct mail at 27%, paid search at 25% and display advertising at 18%.

2 Email Has the Lowest Cost Per Acquisition

According to the DMA’s Statistical Fact Book, email has the lowest CPA per dollar spent at $10.23. Email’s CPA also beat social media at $21.95, direct mail at $23.75, paid search at $21.50 and display advertising at $19.50.

3 Email Open Rates Are Increasing Steadily Year After Year

Email open rates have increased steadily over the past six years. Email open rates are the strongest they have ever been at 28.8%, according to the North American Email Benchmarks and Trends Report.

4 Email Is an Important Tool for Attracting New Customers

Email marketing is the single most important channel for attracting new customers. Email has the highest acquisition rate of all digital and offline marketing channels at 87%, according to a study from NAPCO Research & Target Marketing

5 Email Has the Highest Customer Retention Rates of All Digital and Offline Marketing

Email marketing delivers the highest customer retention rates at 90%, out-performing all other marketing channels including TV, radio, direct mail, mobile marketing, search, digital media and social media marketing, according to NAPCO Research & Target Marketing.

6 Millennials Prefer Email When Connecting with Brands

Over 73% of millennials chose email as their preferred communication method when connecting with the brands they do business with. Millennials even stated that they prefer connecting with brands through email over social media, according to a study from Adestra.

7 Mobile Email Opens Have Grown by 180% in the Past Three Years

The increase in smart phone use is helping email to evolve and stay relevant in today’s mobile world. More email is read on mobile devices than on desktop email clients. Over 55% of email opens occur on smart phones and tablets which is an increase of over 180% in the past three years.

8 Email Has the Largest Reach

Over 3 Billion email accounts are in use today and email is used across all generations. There’s no marketing channel with a wider reach than email.

Email is getting smarter everyday and shows no signs of slowing down. Email will continue to improve and continue to deliver strong ROI and results in the future. As more investments are made in the technology, email will get even better and be even more effective for both marketers and consumers. Visit us online at http://www.etargetmedia.com.

Watch our new video to learn more about eTargetMedia and the benefits of email marketing.

eTargetMedia stands for excellence in email marketing solutions. We have over 20 years of industry expertise and deliver strategic and impactful results to our clients. We are a long-term DMA Trusted Member and are Fully CAN-SPAM compliant. Our company has an unmatched commitment to email strategy and execution that is unrivaled in the industry.

eTargetMedia brings together multi-channel marketing solutions that include a combination of superior data, excellent customer service, cutting edge technology and engaging creative solutions that help clients across all industries better identify and understand their customers, build brand loyalty, drive traffic of highly qualified leads and increase sales, revenue and ROI.

When you work with eTargetMedia, you get the hands on and personal service of a boutique agency with the highest quality data and email technology found in the industry.

Think Email is Dead? Think Again!

Email ROI beats all other digital marketing channels. eMarketer reports that email marketing produces the highest ROI at 122% which is over four times higher than other marketing channels including social media, search, and display ads. Email marketing also has the highest customer acquisition rates and delivers the highest conversion rates of any media.

Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-800-805-3282, email us at info@eTargetMedia.com or visit us online at www.eTargetMedia.com.