Email ROI Beats All Other Digital Media Channels

Many marketers wonder which digital media drives the most customer engagement, click throughs, conversions and the highest ROI. The answer to that question is email marketing. Email marketing is the king of ROI delivering the highest customer engagement rates, highest click through rates and the highest conversion rate of all digital media tactics.

The median ROI for email marketing is 122%

In a recent study by eMarketer, email marketing produced the highest ROI at 122% which was far above all other marketing tactics including social media, direct mail, paid search and online display advertising. Social media comes in at a distant second place, with a ROI of 28%. Direct mail comes in third at 27% and paid search comes in fourth at 25%. Online display advertising was last with an 18% ROI. The ROI for email marketing is over four times higher than other marketing channels.

Email marketing has the highest customer acquisition rates

Email marketing also has the highest customer acquisition and retention rates over all other media including organic search, paid search, social media, retargeting and display advertising. eMarketer reports that email marketing delivers an 81% acquisition rate and 80% retention rate, which was far above the other media. In addition, emails are 40 times more effective at acquiring and converting new customers than Facebook or Twitter.

Email marketing is a strong revenue driver

Email is also the most successful at driving revenue and converting to sales. According to a report from eMarketer, conducted by The Relevancy Group, US marketing executives said email attributed to over 21% of the total revenues in 2017.

With the right email data, email marketing is a powerhouse that can help your company increase ROI, improve conversion rates, boost customer engagement, increase click throughs and most importantly increase sales.

Visit us online at http://www.eTargetMedia.com

 

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eTargetMedia’s Step by Step Guide to Increasing Email Conversions

 

The most important factor in determining how well an email campaign is performing is tracking and measuring email conversions. An engaging and well designed email message will help generate a high conversion rate which will lead to a high ROI. Marketers are always looking for ways to increase their conversion rates so here are the 5 steps to lifting an email’s conversions.

1. From Name and Subject Line – The from name and subject line are the first thing an email recipient sees when they receive an email. The from name should be recognizable so the email recipient trusts who the email is from and the subject line should entice the recipient to open the email. If the subject line doesn’t entice the user, the email will never get opened and conversion rates will be very low.

2. Email Header and Headline – The email header and headline should instantly explain the messaging of your email and should be clear and to the point. The header is the first thing the user will see when they open the email, so an enticing header will motivate the user to read the body of the email messaging.

3. Email Messaging – The content of the email should include strong messaging that tells the email recipient what the email is offering. Email messages with shorter, concise messaging always perform better and will drive a higher conversion rate. Email messaging could include special offers, information on sales and events, benefits of the product and more.

4. Strong Call to Actions – One of the most important elements of a successful email creative is including strong call to actions. Buttons and links that include titles like Buy Now, Learn More, Sign Up and Click Here will help to tell the email recipient what you want them to do next. Getting the email user to click through to your landing page can help drive sales and conversions.

5. Landing Page Alignment – A strong email creative isn’t going to perform very well if the landing page doesn’t align with the email messaging. Landing pages should complement the email message and contain similar graphics and copy of the email. Having a strong landing page that aligns well with the email will help to drive sales/leads and will deliver a high conversion rate.

Email is the most powerful digital marketing strategy available and following these steps can help increase your email’s conversion rates. Once you incorporate all of these steps into your email campaigns, you should see your open, click through and conversion rates improve. Visit us online at http://www.etargetmedia.com.

Email Marketing Helps Build a Successful Cross Promotion Strategy

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eTargetMedia released a new report that outlines how email marketing can help build a successful cross promotion strategy for brands across all industries. Every business wants to attract new customers and there is no channel as powerful as email marketing in building strong customer relationships and growing a loyal following. The report includes tips on how to integrate email marketing into a brand’s cross promotion strategy to build a brand’s online and social media influence.

Email marketing is the strongest marketing channel when it comes to customer acquisition and sales with a 44:1 ROI or $44 for every $1 spent, according to the DMA. Most consumers make their buying decisions based on information from multiple channels so using email as a part of a cross promotion strategy gives brands more power in reaching new customers and can take a brand’s marketing to the next level.

Brands who are interested in learning more about how to use email marketing to build a successful cross promotion strategy can download the report at http://www.eTargetMedia.com. Included in the report are tips on how to write attractive headlines and subject lines, how to encourage people to sign up for your email lists via social media, how to correctly integrate social media profiles into email marketing messages and much more.

http://www.prweb.com/releases/etargetmedia/email-marketing-strategy/prweb14563986.htm

Email Marketing Ranked as the Top Digital Marketing Channel for ROI for the Third Consecutive Year

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Email marketing is the top ranking digital marketing channel for producing Return on Investment (ROI), according to a new study released by Adestra and eConsultancy. Over 1,200 global marketers were polled in the study and for the third year in a row, email and brand marketers ranked email marketing as the top digital marketing channel for ROI.

Email marketing beat out search marketing, display advertising and even social media marketing to be the top ROI producer. Over 75% of global marketers stated that email was either an “excellent” or “good” channel for revenue and 76% of agency marketers stated that their email marketing campaigns generated successful return on investment. The majority of marketers stated that they track opens, clicks, and conversions to determine ROI. More comprehensive email tracking could produce even greater returns if marketers tracked and measured the success of their campaigns to implement on future campaigns.

Email continues to be the most effective marketing channel and email marketers who embrace successful email tactics including email marketing automation, email personalization, mobile responsive email design and email interactivity are seeing the best results. Email marketers who implement a comprehensive email strategy that focuses on targeting the correct audience through email segmentation and continuous email tracking, testing and optimization will reap the rewards of email marketing including a positive ROI.

Visit eTargetMedia online to learn more about how we can help you plan and implement an effective email marketing strategy at http://www.etargetmedia.com.

Email Marketing Growth Continues in 2017

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Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

How Additional Budget Will Be Spent

Over 50% of companies surveyed said they would spend the additional email budget on email technology and tools. Email design and development, email list growth and adding staff to the email marketing team are additional areas that would see increased investments. A majority of the email marketers stated they would increase their email budgets to develop more personalized and dynamic email content so they could make their email campaigns more engaging to their audience.

Reap the Rewards of Email Marketing

Email is still the most preferred method of communication for many businesses as well as consumers who prefer to be contacted by companies through email. Email is easy to implement, accessible from any device, direct, timely, and trackable. In addition, email has the highest ROI of any digital marketing channel, but the lowest spend and email remains a strong revenue driver in 2017.

eTargetMedia – Top Email Marketing Trends for 2017

It’s a new year so we are giving you the top email marketing trends for 2017. Email marketing continues to outperform all other digital marketing channels. It is the most effective marketing tool for building brand awareness, converting customers, increasing sales and ROI. Staying on top of email trends can help email shine for your company.

eTargetMedia Releases 2017 Email Marketing Trends Report

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative solutions, releases 2017 Email Marketing Trends Report, which features the top email marketing trends to watch out for in 2017. The new year is a perfect time to forecast the trends that will drive successful email campaigns and the report will help marketers apply these trends to their upcoming campaigns. For a limited time, eTargetMedia is offering a free consultation to customers who mention the report and 20% off new email list orders.

Key Highlights from Email Marketing Trends for 2017

  • Email continues to be the fastest-growing channel for marketing ROI and is the biggest driver of Customer Acquisition and Customer Retention.
  • Email marketing has real power, even with Millennials. According to recent surveys, Millennials have stated that they want to receive brand communications via email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they specifically cited email as their primary communication vehicle with brands.
  • Email Integration is a big trend that will continue to grow this year. Integrating email messaging into other marketing channels, promoting email content across social media pages and including social sharing buttons on emails are trends that will be seen in email marketing campaigns.
  • Mobile has changed where and when consumers check their email accounts. Optimizing email campaigns for mobile viewing is going to be a huge factor in successful email campaigns.
  • Email personalization, email automation, responsive email design and interactive email elements are all factors that brands should be implementing in their email campaigns this year.

Email marketing continues to outperform all other digital marketing channels including social media. It is the most effective marketing tool for building brand awareness, converting and retaining customers, increasing sales and ROI. It is extremely important for marketers to keep up with changing email trends and recognize these trends in their email campaigns.

“Email is thriving,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Smart brand marketers need to evolve their email tactics to cater to a new audience in 2017 and beyond. Every email marketers’ resolution for the new year should be to implement these trends into their upcoming email campaigns.”

eTargetMedia’s industry experience, dedicated account managers and reputation for following all industry standards have helped the company remain an email marketing leader for over 15 years. The company produces measurable results in traffic, customer acquisition and revenues and has won numerous industry awards. eTargetMedia works with some of the top brands in the world and has helped clients like Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more to increase their email marketing ROI.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Direct Marketing Association. You can download the report and visit eTargetMedia online at http://www.eTargetMedia.com