eTargetMedia Announces Predictions for Email Marketing Success in 2019

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year.  As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are  advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

  • Email Personalization– Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
  • Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
  • Increased Interactive Content– Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
  • Authentic Email Marketing Brand Experiences– Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

Email marketing design trends that will boost returns

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Email marketing is an effective way to increase your website’s traffic and sales, and it is important to stay up-to-date with the latest design trends. This will not only strengthen your readers’ engagement, but it will definitely increase your returns. Here are some design tips that will beef up your next email blast.

Interactive elements These are emails that contain interactive features, such as accordion drop-down menus, image carousels, and message bots. By putting this design element in your next email, you will create a huge opportunity to grab your readers’ attention.

High quality images Gone are the days of low-resolution images. Stay rele-vant by incorporating high-resolution images in your email blasts. Be sure to em-bed the images so that they don’t take a long time to load. This is particularly helpful if you are promoting a clothing brand or products that look good up-close.

Bold typography When you’re creating a campaign with minimal copy, playing around with suitable typography will add a touch of sass to your emails. Use easy-to-understand fonts or advise your graphic designer to create something that really engages your target demographic.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. eTargetMedia’s full-service creative solutions in-clude design of branded HTML email messages, HTML email programming, respon-sive email design and programming, landing page design and development, and website design. For more articles like this, visit this page.

 

Sources:
https://stripo.email/blog/8-hottest-email-design-trends/
https://www.business2community.com/email-marketing/7-email-marketing-trends-for-2019-02120824
https://www.campaignmonitor.com/blog/email-marketing/2018/11/5-email-design-trends-to-watch-for-in-2019/
Image source: socialmediaexplorer.com
 

Key approaches when defining your business’ target market

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More than ever, targeting a niche audience distinguishes businesses from competitors. Target marketing is geared toward both building your company’s bottom line and making you a leader within a given niche. We’ve listed below some key strategies to grab a foothold in a niche or target market.

A regular industry e-newsletter is one approach. You can send this out on a quarterly or even bi-monthly basis to your prospects, sources of referrals, and clients. The newsletter must compile relevant and trendy articles and photos related to your business. Such a newsletter need not be put on paper but simply sent via email, as long as the contents link to the original sources. This sound strategy keeps your clients in the loop and shows that you’re up to date with developments in the industry.

In line with the creation of an e-newsletter, you’d want to make an industry blog. Aside from websites, blogs display your expertise and provide insights on FAQs and trends in the industry. Such appearance of authority improves your company’s value. You can push this idea more by creating social media pages. The idea is to allow potential clients to find both basic guides and expert opinions from you when they search online.

We likewise suggest joining and being active in industry associations. Most industries will have groups that help improve your clout and gain the attention of other players, as you position yourself to becoming a valuable contributor and resource person. This can be developed further by speaking at industry-related seminars and conferences, a great opportunity to showcase your company’s expertise and better distinguish it from others while forging relationships with other experts and possible referral sources.

eTargetMedia helps clients select the best audience and reach out to them with engaging and personalized email messages. The company’s proprietary database is comprised of practically every U.S. household and U.S. business. For more on eTargetMedia’s services, follow this Facebook page.

Sources:
https://www.feedough.com/target-market-definition-examples-strategies-analysis/
https://www.inc.com/guides/2010/06/defining-your-target-market.html
https://www.marketingdonut.co.uk/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market
Image source: mccabemarketing.ca

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

How can email marketing help boost a business?

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Any business, regardless of how small or how big, relies on marketing to inform people of its products or the services it provides.  However, not all businesses have the budget for a multimillion-dollar ad campaign or the resources to put up commercials or billboards. Business is all about making use of what you have effectively to create an opportunity. This is why email marketing works so well for businesses with limited marketing capabilities.

Email marketing can save you thousands of dollars compared to traditional marketing methods.  And since email marketing is direct marketing, your recipients are targeted and are precisely your profiled customers.

Email marketing also gives you the opportunity to customize the content you send to your clients or prospects.  You can send them information about your services, photos of your latest products, monthly newsletters, even discount coupons.  With this format, you are free to explore what approach you want to use with your customers.

This type of strategy also gives clients a chance for direct feedback.  Unlike ads which are usually one-way messages, email marketing allows those who receive your message to interact with you and your business by simply hitting the reply button.

Lastly, because almost everybody checks their emails regularly, you and your brand will always be relevant.  It also reflects your credibility and can easily entice recipients to do business with you.

eTargetMedia has been in the industry for more than20  years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than220 targeted verticals to choose from, and the most extensive database currently on the market. For more reads on email marketing,  visit this page.

Responsive email design: A quick guide to doing it right

Email campaigns today increasingly need to be designed with mobile users in mind. Mobile email has an open rate of consistently above 50 percent, so subscribers should be provided with the appropriate experience no matter what device they’re using. The mantra: design once, view appropriately anywhere. Here are some tips to come up with responsively designed emails.

Single-column layouts: These should be no wider than 500 to 600 pixels to be easier to read. With this setting, they can still fall apart but more gracefully at that. It’s also best to stick to a single column layout, which entails less shifting and moving around the content.

Font: At a minimum, use 13- or 14-pt font for the body text, as well as no smaller than 20-pt for the titles, to make the email readable on a tiny screen. Anything smaller will also be upscaled and could break the layout.

Links and buttons: Based on Apple guidelines, these should maintain a minimum target area of 44 x 44 pixels, as clouds of tiny links on touchscreen devices don’t really do much. Use big and tappable buttons instead of hyperlinks, especially when cluttered together.

Call to action and messaging: Place the most important CTA, or the most crucial information, above the fold. This term means the area where your most important content is readily available, without having someone scroll to find it. Keep messages concise.

Images: Use smaller, responsive ones, or those at 2x for retina screens, and ensure that they have alt tags in case a specific email client doesn’t load those images.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence, accompanying their solutions with ongoing support and services to sustain and enhance the clients’ marketing presence. For more on the company, click here.